The Consumer’s Hierarchy of Preferences: The Other Side of the Consumer Value Prop

"Clarity of thought is only made possible by clarity of language. Lacking the latter, the former will forever remain out of reach." We are all familiar with the idea that companies have different and specific value propositions (or “value prop” for short). The value prop is what a company offers a customer. At a high …

Constellation Software Business History

This is an excerpt from our first Speedwell Research piece, which goes over Constellation Software’s early history. It is just the beginning (<2 pages) of our 12k+ word deep dive (40+ pages). We hope you enjoy it! Please email us at info@speedwellresearch.com for any questions, concerns, or comments. See our full disclaimer on our website. Introduction. Founding History. An …