RH Deep Dive

From a money-losing retail mall concept that sold gimmicky mayonnaise spreaders, garden gnomes, and nostalgic snack foods to elaborate six-floor luxury furniture showrooms with some of the highest grossing restaurants nationally, RH (formerly Restoration Hardware) is one of the greatest business turnaround stories of all time.  While we are often taught to be weary of …

The Consumer’s Hierarchy of Preferences: Two Ends of the Strategy Spectrum

"To not decide where to go, is to decide where to go." Marshalls and Hermès At the extremes, there are two strategies in retail: 1) work hard to get people to spend a lot for your product so you can charge a high price, 2) work hard to get your product cost down so you can charge a low …

The Consumer’s Hierarchy of Preferences: The Other Side of the Consumer Value Prop

"Clarity of thought is only made possible by clarity of language. Lacking the latter, the former will forever remain out of reach." We are all familiar with the idea that companies have different and specific value propositions (or “value prop” for short). The value prop is what a company offers a customer. At a high …

Constellation Software Business History

This is an excerpt from our first Speedwell Research piece, which goes over Constellation Software’s early history. It is just the beginning (<2 pages) of our 12k+ word deep dive (40+ pages). We hope you enjoy it! Please email us at info@speedwellresearch.com for any questions, concerns, or comments. See our full disclaimer on our website. Introduction. Founding History. An …